Amazon India has signed a long term deal with Chennai-based ChuChu TV Studios to make Amazon Prime Video as the only destination to offer all of ChuChu TV’s existing and future videos on an ad-free basis.
“ChuChu TV is one of India’s top animators and their series of upbeat songs and colorful animations is much-loved by kids worldwide.” said Nitesh Kripalani, Director and Country Head, Amazon Prime Video India. “We are very happy to partner with ChuChu TV to add to our existing bouquet of kids’ content for ad-free entertainment.”
ChuChu TV manages a collection of YouTube channels that focuses on kids content like nursery rhymes and other kids’ songs. Its flagship YouTube channel ‘ChuChu TV’ is the third largest YouTube channel with 8.1 million subscribers at the time of writing this story.
“We are delighted to partner with Amazon Prime Video to showcase our content as we understand the need for quality storytelling and safe viewing especially for children. We hope that children and their parents alike, enjoy and appreciate the content line-up that we have to offer especially since it is an ad-free environment.” said Vinoth Chandar, CEO & Creative Director, ChuChu TV Studios.
Over the past few months, Amazon India has signed several content partnerships to improve the catalogue of kids content on Prime video service.
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