Since 2013 originating in Chennai, India we have become a global phenomenon inducing an audience of over 6 million with an average view rate of 300 million per month. To take things to the next level, we at ChuChu TV have partnered with Dream Theatre – a premier entertainment/licensing firm, that is going to create a brand architecture and a Go-To market plan for us by upgrading their creative assets, style guides, and business templates, also charting a launch strategy and a roll out plan across various territories. The firm will also help us remodel our characters into 3D, while also making us IPs license-ready.
Dream Theatre’s portfolio is out of the world considering that they have worked with some renowned brands like Angry Birds, Pokemon, DreamWorks Animation, Hello Kitty, and Candy Crush among others. Our products are expected to hit the markets around April 2017, the core categories being Toys, Games, Apparel and Publishing. The first launch will be in India – following US, Europe and Asia.
“ChuChu TV’s huge popularity across the world propelled us to create a consumer products business on a global scale. Our target audience loves the ChuChu TV characters. Parents and care takers around the world trust us and our content. Hence we wanted to channel this into creating equally loved and trusted ChuChu TV products for our cute little fans. The real time feedback we receive from the parents, points to a huge demand for merchandise of our key characters ChuChu, ChaCha, Chika, Chiku, and Mr. Harlo who are loved and adored across the world. We have found the right partner in Dream Theatre who has a wealth of experience in licensing. We felt this is right time to enter the licensing arena and take our brand to the next level”.Vinoth Chandar, Founder, CEO & Creative Director, ChuChu TV.