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ChuChu TV partners Dream Theatre to launch its global consumer products
By Shashwati Shankar on April 3, 2017
ChuChu TV partners Dream Theatre to launch its global consumer products
By Shashwati Shankar on April 3, 2017

Chennai-based Indian YouTube channel ChuChu TV has tied up with entertainment licensing firm Dream Theatre to launch its global consumer products.

ChuChu TV partners Dream Theatre to launch its global consumer products

Under the two-year business deal, Dream Theatre will help ChuChu TV bring out toys modelled on its characters, as well as make the IP licence-ready.

“On the revenue front, we will be getting a royalty percentage for the deals which happen, in addition to this, our characters will be upgraded to 3D,” said Vinoth Chander, creative director at ChuChu TV, which has over 5-million subscribers. subscribers.

Dream Theatre’s entertainment portfolio comprises the likes of Pokemon, Hello Kitty , Angry Birds and Candy Crush, among others, where they convert characters into consumer products for children and teenagers.

 

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