Licensing agency is on board to grow the India-based YouTube channel globally.
“ChuChu TV,” one of Asia-Pacific’s most watched YouTube channels from India, has appointed Dream Theatre to launch its global consumer products business.
Dream Theatre is currently creating style guides and business templates for the brand in categories including toys, gaming, publishing and apparel, among others. The agency will also collaborate with licensing agents, toy companies, publishing houses and gaming companies to roll out the consumer products program globally.
The first “Chu Chu TV” products will start rolling out in summer 2017.
Chu Chu TV’s phenomenal success is a testimony to its popularity and it is very exciting for us to work with a brand originated in India and adored across the world by the young and old alike,” says Jiggy George, chief executive officer and founder, Dream Theatre. “We are thrilled to create a world class licensing program that enables fans to
engage with the brand in a products and services form and will be engaging with top international licensing agents, toy companies and retailers to launch and grow the business across the globe.”
More Articles
-
The Orchard Signs Leading Kids Entertainment Company, ChuChu TV Studios
By SHANNON SILVER on March 21, 2023
The Orchard is excited to announce our new partnership with leading Children’s entertainment company, ChuChu TV Studios. The partnership is managed by Dream Theatre, India’s foremost Brand Management, IP Representation and Content Syndication Company. Based in Chennai, India, ChuChu TV Studios is YouTube’s leading global provider for preschool education content. In their ten years of operation, CCTV has attracted an incredible 72 billion views and 120 million subscribers...
-
ChuChu TV’s YouTube channel for kids marks a milestone
By Businessline bureau on August 4, 2021
Chennai-based ChuChu TV announced on Wednesday that its flagship YouTube channel ‘Nursery Rhymes & Kids Songs’ has achieved the milestone of reaching 50 million subscribers across the globe. Through this feat, ChuChu TV Nursery Rhymes and Kids Songs has become the 25th channel across genres to accomplish this global milestone in YouTube, which has over 37 million channels worldwide. “Our biggest success is the love and affection we have continued to receive from a global...
-
ChuChu TV on YouTube is the most watched channel in education category: Vidooly Report
By afaqs! news bureau on June 25, 2018
According to recently release Vidooly Report, with almost 400 hours of content uploaded on Youtube every minute, over 400 million plus monthly active Indian youtube viewers have a never ending supply of fresh and varied content to watch on Youtube. Indian youtube content creators have understood this and currently native content on Youtube is a big hit with Indian viewers especially videos on entertainment involving songs and dance. Vidooly, a video analytics marketing...
Comments