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Dream Theatre Plans 'ChuChu TV' Program
By License! Global on April 3, 2017
Dream Theatre Plans 'ChuChu TV' Program
By License! Global on April 3, 2017

Licensing agency is on board to grow the India-based YouTube channel globally.

“ChuChu TV,” one of Asia-Pacific’s most watched YouTube channels from India, has appointed Dream Theatre to launch its global consumer products business.

Dream Theatre is currently creating style guides and business templates for the brand in categories including toys, gaming, publishing and apparel, among others. The agency will also collaborate with licensing agents, toy companies, publishing houses and gaming companies to roll out the consumer products program globally.

The first “Chu Chu TV” products will start rolling out in summer 2017.

Chu Chu TV’s phenomenal success is a testimony to its popularity and it is very exciting for us to work with a brand originated in India and adored across the world by the young and old alike,” says Jiggy George, chief executive officer and founder, Dream Theatre. “We are thrilled to create a world class licensing program that enables fans to
engage with the brand in a products and services form and will be engaging with top international licensing agents, toy companies and retailers to launch and grow the business across the globe.”

 

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