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Videos: Why you may not know of India's third-largest YouTube channel
By Special Correspondent on April 5, 2017
Videos: Why you may not know of India's third-largest YouTube channel
By Special Correspondent on April 5, 2017

It’s so big that, theoretically, each person in India could have watched its videos at least three times.

It has close to six billion views. Over six million subscribers. Yet, very few adults who aren’t parents might have heard of ChuChu TV Nursery Rhymes, a YouTube channel with an office in Chennai that writes nursery rhymes and makes animated videos set to them. It’s that simple.

And it’s India’s third largest YouTube channel, with earnings estimated by Social Blade to be between $ 728,000 and 11.7 million. Based on PewDiePie, the most popular YouTube channel in the world with 46 million subscribers (estimated earnings: between $930,000 and $15 million; reported income: around $12 million), a safe guess for ChuChu TV would be somewhere at the halfway point (a lot of revenue is lost because of ad blockers or by people skipping the ads).


More Articles

  • How ChuChu TV is reinventing kids’ entertainment

    By Kohli-Khandekar on  August 14, 2017

    It started simply enough. Vinoth Chandar wanted to amuse his two-and-a-half-year-old daughter Harshita, affectionately nicknamed ChuChu. That is how the Chennai-based techie made an animation character based on her. It sang nursery rhymes and songs, and his daughter loved them; but so did thousands of kids from around the world when he uploaded a couple of videos on the Web in 2013. Chandar then got together with four friends to set up ChuChu TV Studios. B M Krishnan rewrote the lyrics of...

  • Humpty Dumpty Too Traumatic? In This More Sensitive Version, He Survives

    By Eric Bellman on  September 24, 2017

    Like many Indians, B.M. Krishnan grew up with both local and Western nursery rhymes. Even as a child, he figured the English ones just didn’t make much sense. The tale of the downfall of Humpty Dumpty—universally and perplexingly portrayed as a giant egg with limbs—still upsets him. “It is saying something cannot be fixed, cannot be repaired. That is not something you tell a child,” Mr. Krishnan complains. “Why should Humpty be like that? So pathetic. Let him go to the doctor...

  • Fast train to success

    By Anjana Vaswani on  October 8, 2017

    Little Miss Muffet earns a pat on the back for facing her fears, Humpty Dumpty learns from his fall, and the wall is cordoned off to prevent future mishaps, and undeterred by their first experience, Jack and Jill resume their trek up that hill with their heads held high because "where there's a will, there's a way." These are the altered plots of just some of the animated nursery rhyme videos that have made four-year-old YouTube channel ChuChu TV something of a worldwide sensation. "All videos...

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