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ChuChu TV ties up with Dream Theatre to launch consumer products
By Shashwati Shankar on October 28, 2016
ChuChu TV ties up with Dream Theatre to launch consumer products
By Shashwati Shankar on October 28, 2016

BENGALURU: Chennai-based Indian YouTube channel ChuChu TV has tied up with entertainment licensing firm Dream Theatre to launch its global consumer products.

 

Under the two-year business deal, Dream Theatre will help ChuChu TV bring out toys modelled on its characters, as well as make the IP licence-ready. “On the revenue front, we will be getting a royalty percentage for the deals which happen, in addition to this, our characters will be upgraded to 3D,” said Vinoth Chander, creative director at Chu-Chu TV, which has over 5-million subscribers.

 

“In order to focus on global distribution of our content, we recently partnered with MoMediaTv. This comes especially after our recently launched ChuChu TV Police series became a huge hit, with the first two episodes garnering around 60-million views in less than four weeks,” Chander said.

 

Dream Theatre’s entertainment portfolio comprises the likes of Pokemon, Hello Kitty, Angry Birds and Candy Crush, among others, where they convert characters into consumer products for children and teenagers.

 

“In India, licensing such products is in its infancy and is estimated to be worth Rs 2,500 crore. The industry has seen a massive growth in the last five-six years across areas of entertainment, sports and lifestyle,” said Jiggy George, founder of Dream Theatre.

 

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